New Year. New Website. Same Belief: Design Comes Before Automation.
A lot of AM websites look the same.
Organic shapes. Lattices. Big promises about optimisation, speed, and automation.
We decided to do something different.
The launch of Metamorphic AM’s new website isn’t about science fiction, it’s about drawing a clear line in the sand about what good Design for Additive Manufacturing actually looks like.
For the past several years, we’ve worked at the sharp end of DfAM, plasma-facing components, ultra-high-vacuum hardware for quantum sensors, precision optomechanical assemblies, bioreactors, parts where failure isn’t an option. That kind of work forces a mindset shift very quickly. You learn that geometry isn’t something you decorate at the end, it’s something you earn through engineering logic.
And yet, across the industry, we still see DfAM framed as adaptation rather than transformation. Take a legacy CAD model. Apply a lattice. Reduce some mass. Declare victory.
That’s not optimisation. That’s avoidance.
Why we built the site this way
The new Metamorphic website puts our philosophy front and centre:
DfAM begins with purpose, not presets
Geometry is an outcome of intent
Tools amplify engineering — they don’t replace it
We’ve deliberately moved away from showcasing “clever” shapes for their own sake. Instead, we talk about performance you can prove, manufacturability you can trust, and designs that scale beyond a single successful print.
Opening the door earlier
One of the most important changes the site introduces is how people can engage with us.
Historically, we’ve often been brought in once a project was already difficult, when distortion, tolerances, or performance limits were starting to bite. While we still thrive in those scenarios, we realised something. A lot of that pain was avoidable.
That’s why we’ve introduced our Rapid Geometry Review offering.
It’s a way to inject deep DfAM insight before teams lock in geometry, assessing printability, functional intent, manufacturing viability, and hidden design constraints early enough to matter.
No generic reports. No automated checklists. Just experienced engineers asking the uncomfortable but necessary questions.
A broader invitation without diluting the work
Make no mistake. We’re still deeply engaged in advanced R&D and frontier engineering. That doesn’t change.
What has changed is our belief that intent-driven DfAM shouldn’t be reserved for the final 5% of projects. With the right structure, it can be applied earlier, more efficiently, and with far greater impact.
The new website reflects that belief, and invites a wider range of teams to challenge how they think about design, optimisation, and manufacturability.
DfAM was never meant to be a shortcut.
It’s a new frontier. And this is us planting the flag for how it should be explored.
Explore the new site at www.metamorphic.am